I’m building a new weblog here on gorelets.com called THE POPULAR UNCANNY. It’s a supplement of sorts for my upcoming non-fiction title from publisher Guide Dog Books by the same name.

The book is a critical study of theories of the Uncanny/”das Unheimliche” as they appear in advertising, film, bestsellers, and online. Chapters include examinations of such topics as the icon of the dismembered hand in the history of horror cinema, and a treatment of the advertising world’s “Doublemint Twins” as uncanny doppelgangers. (The Popular Uncanny, btw, was originally my doctoral dissertation at the University of Oregon.)

While the entries in the new blog will tend to lean toward the “academic” side and may refer to theories not all readers will be familiar with, my hope is that the blog will keep my research fresh and fun while also giving me a place to muse about the weirdness in pop culture — in addition to raising awareness about theories of the Uncanny. I think the blog will also help me merge my academic and creative personae in new ways. The site design and structure is still under construction, but posts have already been released on such things as the “gaze” in The Ring and the uncanny in a new ’singing robot’ art exhibit by Talking Heads frontman, David Byrne. Comments and recommendations are always welcome.

The Goreletter, of course, will continue. I’ll post news here about the book when its publication is imminent in Spring 2009. For now, I invite you to come on by the new weblog, anytime.