Michael Arnzen's Notebook on the Strange in Everyday Life 

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When the Horror Trope Backfires

The Onion’s AV Club ran a great list of “23 Ridiculous Horror Movies” called “Night of the Killer Lamp” back in 2007. It’s actually a great list of films that would make for a fun marathon night of creepy-kookie horror films. What it proves, too, is that a) the horror genre is rife with “uncanny”

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Viral Video and the Cinema of Attraction

When I first saw this twisted comedic film, I laughed at its outrageousness. You might be horrified or you might guffaw. It speaks for itself in a mere five seconds. Here’s it is: 5SecondFilms’ “Magic Show Volunteer” (2009): After I recoiled from the unexpected in this “magic show,” I immediately wanted to share it with

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You Don’t Eat Your Own Kind

My favorite Bizarro comic of recent days involves Mr. Peanut — that dapper mascot of Planter’s nuts — in a scenario that makes plain the inherent contradiction of advertisements that employ cartoon mascots to represent the very same products they sell. What IS the appeal of these imaginary spokespeanuts and mascots and similar characters in

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JC Penney — Screaming For Retail

In their latest campaign, “Enough. Is. Enough,” JC Penney is running what is, to my mind, a hilarious television commercial, involving a serial montage of consumers shouting for outrageously loud and extended time periods at sales tags and other marketing tricks familiar to us all. What makes this commercial so great is all the horror

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Celebrities in The Uncanny Valley

Wired magazine recently posted a clever infographic: “Where Celebrities Fall in the Uncanny Valley.” I don’t want to take this one too seriously, and really just wanted to share it. It’s pretty funny…and also accurate. I think it’s really just an inside-joke at the expense of the Wired editor who is included on the chart.

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Kung Shoe

This Fall 2010 television commercial, Kung Shoe DSW (also archived on their corporate site), uses a clever pastiche of contemporary action and martial arts cinema to advertise Designer Shoe Warehouse‘s “Killer Boots.” It’s cute and funny and obviously an effective, eye-grabbing advertisement for the company, as artfully made as any Jan Svankmajer film. It is

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